Overview Building the best Loyalty Programme for your organization to boost profitability from your spending customers! With 1.3bn population and a rapidly growing affluent middle class in China, businesses which can build a loyal customer base will stand to reap long term dividends. Coupled with rising competition from me-too and copy cat products, how can leading brands like yours retain its customers? Retaining and increasing your following of profitable customers is the ultimate aim of any organization. In an increasingly competitive marketplace, customer loyalty and retention is only achieved when a company exceeds its promises to its customers. Attend this event to address the main challenges in establishing and implementing customer loyalty programmes to add value and sustainable revenue to your business. NEW THEMES, MORE SESSIONS IN-DEPTH, LATEST CASE STUDIES! • Gather unique insights from more successful loyalty programmes from China and beyond • Discover whether your peers share your challenges and how they are trying to overcome them in interactive panel discussions • All new speakers and content, including in-depth workshops on: A. A systematic approach for planning your Loyalty Programme B. Building B to B customer engagement and loyalty Featuring case studies and analysis from: • Alice Au, Director of Customer Relationship Marketing and Partnerships, Langham Hotel Group • Argha Sen, Marketing VP, Toys R Us • Ben Cavender, Senior Analyst, China Market Research Group • Bob Gilman, CEO, Pinpoint International • Gary Chu, Vice President, Arvato Services (China) • George Dai, Head of Customer Service, Ctrip • Henry Winter, Founder and CEO, Smart Club • Jin Yingjie, Loyalty Programme Director, Air China • Josef Mueller, Managing Partner, China Retail Practice, Accenture • Li Chao, Cooperation Manager of King Club, Shenzhen Airlines • Kevin Yeow, General Manager, China, ICLP • Ling Hai, Head of Partnership Business, Bank of Communication Pacific Credit Card Centre • Lydia Wang, Loyalty Marketing Manager, Shanghai Volkswagen • Olive Zhang, Associate Director, Nielsen • Sampson Lee, President, GCCRM Contacts: Organised by Integrated Media Support Media Parnters

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