Handsets Asia | Event Agenda
July 7-8, 2008 Kempinski Hotel Shenzhen, Shenzhen China

Event Agenda Conference Day One 7th July 2008   0830 Registration & coffee 0900 Welcome from the organizer 0905 Chairman’s introduction Global handset market overview 0915 Transforming device management – from taker to driver Setting device strategy & ranging principles Managing lifecycles Managing supply chain Ross Fielding, Executive Director, Telstra Corporation 1000 Voice from Orange – What real requirements of operators for handsets Among its 15 R&D centres on three continents, France Telecom created a centre in China in 2004 in Beijing. As the director of this lab, Mr. Zhang Jianguang is quite seasoned about China handset market and will share us their experiences to create and develop innovation commercial offerings for customers together with handsets producers. Zhao Jianguang, Director, Orange Lab Beijing 1045 Morning refreshment & networking 1115 Enabling financial and proximity transactions in the mobile phone What are the market dynamics off online and offline mobile payment How can NFC in mobile phone enable mobile payment and mobile transactions Why will NFC in mobile phone become important How to implement NFC in mobile phone. What still needs to be done and who is doing it Patrick Henzen, Director of Marketing and BusinessDevelopment, NXP Semiconductors 1200 Confronting the challenges of matching innovative handsets with new distribution channels Assessing the current distribution strategies used to put handsets in the hands of consumers Reaching new market segments through alternative channels How partnerships with distributors and retailers are changing Wang Zhiyong, General Manager for Marketing, China Topssion Communications (Founded by China Mobile) 1245 Luncheon Handset design and innovation 1400 Building strong brand values while driving innovation and increasing ARPU India is among most competitive mobile market 85% subscribers are pre paid 8-9 million new mobile users being added very month Being worlds lowest tariff, what is USP to survive Increase ARPU with innovative VAS Qos norms and spectrum starvation Anil Prakash, Secretary General, ITU-APT 1445  TD-SCDMA: Present and Future TD-SCDMA Forum was founded by China Mobile, China Telecom, China Unicom, Datang, Huawei, Motorola, Nortel and Siemens. The Forum now has over 300 members from more than 30 countries covering all sectors of the value chain, namely standardization agents, operators, vendors, content providers, financial and investment organizations, research institutions, etc. As Secretary General of TD Forum, Dr. Wang Jing is familiar with the TD process in China and will share his insights with you what he feel and what he prospect. Wang Jing, Secretary General, TD-SCDMA Forum 1530  Afternoon refreshment & networking 1600  Chinese handset vendors’ opportunities in the future Commentary on China’s handset vendor structure in a state of transition Challenges and opportunities in the coming 3G era Examining the way forward for domesticallyfocused players Flora Wu, Senior Analyst, BDA 1645  Panel Discussion: Impact of China’s 3G application on the world handset market Chaired by Wang Jing, Secretary General, TD- SCDMA Forum Flora Wu, Senior Analyst, BDA Anil Prakash, Secretary General, ITU-APT Ma Jingxin, General Manager, China Topssion Communication 1730  End of day one Conference Day Two 8th July 2008   0850 Chairman’s remarks Market reaction to the new possibilities created by 3G>4G 0900 Globalization of ZTE – To be the best choice operator as contract partners Assessing the market for low-cost 3G/4G devices Current status of 3G device in ZTE R&D process in 3.5G/4G of ZTE Lowering the costs to promote uptake of high-value 3G services Xiong Hui, Deputy General Manager, ZTE 0945 Consumer experience & operator customization Increasing the number of operator customized handsets while reducing the number of operator variants at the handset manufacturer side How to improve consumer experiences in design How to integrate users’ experience with operator customization Multiple operator customization Michael Tong, Director, Product Marketing, Mobile Devices Business, Motorola China 1030 Morning refreshment and networking 1100 Bringing the rich media web to mobile Ubiquitous services across a wide range of networks and handsets? Protecting the user The role of the Service Provider, Operator, OEM and Developer Tim Raby, Managing Director, OMTP UK 1145 Panel Discussion: China’s handset market in a global context Chaired by Jason Yin, Entrepreneur-in-Residence, Qiming Venture Partners Xiong Hui, Deputy General Manager, ZTE Tim Raby, Managing Director, OMTP UK Henry Zhang, Product Marketing Director, Techfaith Wireless 1230 Luncheon Marketing, branding and promotion 1400 Sourcing Low – and Medium-tier Handsets in China Negotiating handset programs with Chinese vendors Vendor performance: samples, product development, logistics Customizing handsets Design and quality issues Comments on portfolio strategies John Martinez, Head of Device Planning, Marketing, Celcom Malaysia 1445 Embedded Flash Memory Storage Solutions for Mobile Handsets Introduction to eMMC™ eMMC Roadmap eMMC Application Notes What’s Benefits of Adopting eMMC Mason Hsiang, Director, InCOMM Technologies 1530 Afternoon refreshment and networking 1600 Riding the Olympic wave – Testbed for 3G applications in China The Beijing Olympics is being billed as the most hi-tech ever, a showcase for China’s burgeoning technology industry, of which mobile is a major part. For the first time, mobile features are being built into the Olympic plans and this session will feature the ways in which mobile technology is being used to enhance the Olympic experience, including TD-SCDMA and payment solutions Guo Deying, General Manager, Yu Long Technology 1645 Understanding what drives consumer choice and what the niche market desires Reaching the diverse populations through market segmentation Marketing to touch the unconnected Filling the niche through design, form factors and features Frank Lee, General Manager, Frost & Sullivan China 1730 Closing remarks and end of conference   Please download free brochure for more details.

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